AV Laretti Press Release & Media Kit
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AV Laretti
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AV Laretti Debuts a New Era of Quiet Luxury Menswear
A precision-tailored approach to modern essentials, where craftsmanship, fit, and refinement redefine the everyday tee.
New York, NY — [3-11-2026] — AV Laretti, a modern menswear label founded by Harrison Shulman and Jessica Anderson, officially launches today with a focused collection of elevated essentials designed for the contemporary man. Built on the philosophy that simplicity should never mean ordinary, the brand introduces a new standard for premium everyday garments—beginning with its signature tailored tee.
At the heart of AV Laretti is a commitment to intentional design, refined fit, and premium materials. Each piece is developed with precision to deliver a silhouette that feels both effortless and elevated. The debut collection features medium-weight premium tees designed with a subtly tapered fit that complements a strong upper frame while maintaining a clean, tailored drape. Thoughtful construction details set the garment apart, including AVL’s signature contrast flatlock topstitching, which reinforces durability while adding a subtle design element that distinguishes the tee from traditional basics.
“AV Laretti was created from the belief that the most worn pieces in a man’s wardrobe deserve the highest level of attention,” said co-founder Jessica Anderson. “Every detail—from fabric selection to stitching construction—was developed to create garments that feel exceptional every time they’re worn.”
Designed for versatility, the brand’s tees transition seamlessly from casual to elevated styling. The fabric is engineered to refine slightly after the first wash, allowing the garment to settle into an even sharper, more tailored fit over time.
The collection reflects AV Laretti’s philosophy of quiet luxury—where craftsmanship, precision fit, and thoughtful design speak louder than logos. Signature construction details and carefully considered finishing elements define the brand’s approach to modern essentials.
Co-founder Harrison Shulman adds, “Our goal with AV Laretti is to create pieces men reach for every day because they simply fit better, feel better, and elevate everything around them.”
The AV Laretti Signature Unboxing Experience
For AV Laretti, the experience extends well beyond the garment itself. Orders arrive in the brand’s signature saddle brown premium gift box, designed to reflect the same attention to detail found throughout the collection.
Inside, customers will find a handwritten note from the founders, adding a personal touch that reinforces the brand’s commitment to authenticity and craftsmanship. The packaging was intentionally designed to feel less like a shipment and more like the opening of a gift—an introduction to the world of AV Laretti.
From the moment the box is opened, the brand’s philosophy of refinement and thoughtful presentation becomes immediately clear.
With future releases already in development, a mens premium denim pant already available for pre-order, AV Laretti will continue expanding its collection with garments that build upon the brand’s core principles of precision fit, premium fabrication, and timeless design.
The debut collection is now available online.
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About AV Laretti
AV Laretti is a modern menswear brand focused on refined essentials and precision tailoring. Founded by Harrison Shulman and Jessica Anderson, the brand merges intentional design, premium fabrics, and quiet luxury aesthetics to create elevated everyday garments designed to fit exceptionally well.
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