the founders

A for ambition. V for vision. Laretti, a name created to evoke understated luxury and timeless European craftsmanship.

 AV Laretti is a premium menswear label dedicated to crafting perfectly tailored, athletic-fit shirts with a luxurious feel. Inspired by craftsmanship and rooted in precision, elegance, and bold refinement, AVL bridges the gap between classic menswear tailoring and modern streetwear influence. The brand is designed for fashion-forward, professional men who value elevated essentials, sleek silhouettes, and subtle design details.

The brand was co-founded by Harrison Shulman and Jessica Anderson, whose shared vision and complementary strengths shaped every part of the brand. Harrison approaches the business with the mindset of a disciplined entrepreneur who believes that success comes from showing up intentionally, consistently, and unapologetically. Fashion has always been his quiet obsession, and AV Laretti became the place where that passion and discipline could collide.

Jessica brings the technical foundation that transforms that vision into reality. With more than 20 years of experience in fashion design, product development, and manufacturing, she has guided countless brands through the process of taking an idea from concept to finished product. This expertise shapes every AV Laretti piece ~ from refined fit and construction integrity to the thoughtful details that set each garment apart.

Together, Harrison and Jessica built AVL with a shared belief: that men deserve wardrobe essentials designed with intention, movement, and purpose.

AV Laretti envisions a new era of everyday luxury, where high design meets comfort without compromise, and where the classic tee becomes a statement of confidence, culture, and personal detail. AVL is not about fleeting trends; it is about timeless pieces built for movement and ambition, created for men who live intentionally ~ just like the journey that built it.